Recently, I&I Group Public Company Limited (iiG) — a digital technology consulting firm serving leading enterprises in Thailand — together with Salesforce Thailand, the global leader in Customer Relationship Management (CRM), co-hosted the seminar "Cost Optimization & Revenue Growth with Salesforce Data Cloud."

The event featured Mr. Pornthep Chaysin, Chief Operating Officer (COO) of iiG, who shared insights and strategies on leveraging Salesforce Data Cloud to drive business growth in the AI era. He was joined by Ms. Supanard Meekun-Iam, Principal Enterprise Architect at Salesforce Thailand, who provided in-depth perspectives on real-time data utilization, supported by real-world success stories of how businesses are transforming through Salesforce Data Cloud.

During the seminar, iiG also presented its technology implementation approach based on its extensive industry experience. This approach is anchored in Value Chain analysis — a holistic view of the business processes that span from raw material sourcing to production, delivery, and post-sale services. iiG emphasizes seamless integration of data across every step in the Value Chain, enabling businesses to:

• Identify high-value growth opportunities
• Reduce costs efficiently
• Maximize revenue potential

This methodology empowers organizations to apply technology in ways that align with their strategic business goals — practically and sustainably.

The event drew participation from C-level executives across Thailand’s leading companies, reflecting the growing urgency among Thai enterprises to adopt modern technologies and data-driven strategies. With AI playing an increasingly central role in business transformation, many organizations are seeking ways to gain a competitive edge, overcome economic challenges, and build long-term growth.

As a Trusted Partner to Thai businesses for over 34 years, and Thailand’s first Salesforce Partner with over 12 years of experience, iiG is committed to supporting organizations at every stage of their digital transformation journey.

Salesforce Data Cloud is an enterprise-grade customer data platform that unifies, organizes, and connects data from every source — both online and offline — into a single, real-time 360-degree view of the customer. This empowers businesses to analyze trends, respond precisely to customer needs, and unlock sustainable growth opportunities.