Every October, Salesforce brings together global business leaders, technologists, and innovators at Dreamforce in San Francisco. And in 2025, the atmosphere was charged with the energy of a new era of AI — one that doesn’t replace humans, but works alongside them.

This year, iiG invites you to explore the key highlights from Dreamforce 2025 under the theme: “The Agentic Enterprise – When AI and Humans Work Together Intelligently.”

Let’s see how Salesforce is redefining the future of business — and how Thai organizations can harness these opportunities.

From Digital Transformation to Agentic Transformation

This year, Salesforce unveiled a bold new vision for the future of business — the Agentic Enterprise. It’s not just about automation anymore. It’s about creating a world where AI Agents collaborate with humans, enhancing intelligence, speed, and trust across every process.

The core message from Dreamforce 2025:

“Having AI alone isn’t enough — organizations need a strong data foundation, proper governance, and human collaboration to make AI truly valuable.”

Introducing Agentforce 360 – The AI Agent Platform of the Future

Salesforce officially launched Agentforce 360, a platform designed to build, manage, and connect AI Agents across all business functions — from Sales and Service to Marketing and Operations.

Key highlights of Agentforce 360:
• Multistep reasoning agents that can handle complex decision-making
• Real-time integration with Data Cloud and Slack
• Enhanced developer tools such as Agentforce Vibes and the latest VS Code/CLI updates

This marks a major evolution for Salesforce — transforming CRM into an Intelligent Connected Network of Agents that collaborates seamlessly with humans.

Key Innovations Across the Salesforce Ecosystem

Dreamforce 2025 showcased a wave of innovations designed to help businesses thrive in the AI era:
• Marketing Cloud reimagined as Agentforce Marketing, delivering fully data-driven campaigns
• Slack as the “Agentic OS”, the central hub where humans and AI work together
• New admin and governance tools for better security and compliance across agent workflows
• Agentforce for Developers, supporting both low-code and pro-code development

Together, these innovations demonstrate Salesforce’s mission to make AI not just a feature — but the core of everyday business operations.

Global Customers Leading with AI

On the Dreamforce main stage, global brands such as PepsiCo, FedEx, Dell Technologies, and Pandora shared how they are transforming their operations with AI Agents.

Real-world examples include:
• Customer service that resolves inquiries in seconds
• Supply chain systems that adjust logistics in real time
• Marketing campaigns auto-generated from customer behavior

The message was clear — Agentic Workflows aren’t the future; they’re already here.

Data, Trust, and Human Collaboration at the Core

Salesforce emphasized one simple truth: “If your data isn’t right, your AI won’t be right.”

That’s why Salesforce continues to strengthen its Data Cloud, Trust Framework, and Governance Tools — building AI that is responsible, transparent, and trustworthy.
This commitment reflects Salesforce’s long-standing philosophy of “Trust by Default.”

New Opportunities for Thai and ASEAN Businesses

For enterprises in Thailand and across ASEAN, the Agentic Enterprise represents a new frontier of business transformation.

Imagine having…
• A Service Agent that speaks Thai and understands customer tone
• A Sales Agent that predicts deal opportunities automatically
• A Marketing Agent that adjusts strategies in real time based on customer behavior

This shift from Digital Transformation to Agentic Transformation is the key to strengthening Thai enterprises’ competitiveness in the AI era.

4 Major Takeaways from Dreamforce 2025

1. AI Agents are the new workforce – from automation to true collaboration
2. Data is the foundation – real-time, accurate, and secure
3. Trust is non-negotiable – transparent, ethical, and auditable
4. Humans + AI = The Agentic Enterprise

The Next Step for Enterprises in the AI Era

Salesforce is redefining what it means to be an intelligent enterprise.
At iiG, we believe the Agentic Enterprise is the next great wave of Digital Transformation — where AI, data, and human insight come together to create meaningful business outcomes.

Are you ready to enter the era of Agentic Transformation?
Let’s design your roadmap to the future of intelligent business — together with iiG.

Contact us to learn more about Salesforce Agentforce and AI-powered transformation with confidence. Click here to contact iiG's Salesforce experts