I&I Group Public Company Limited (iiG) and Salesforce together organized a seminar "Future-Ready Consumer Goods: Connected Data, Smart Routes, and Perfect Store Execution" specifically for the Fast-Moving Consumer Goods (FMCG) industry on January 30, 2026, at Eastin Grand Hotel Phayathai. The event facilitated the exchange of perspectives, strategies, and technologies to elevate Thai FMCG business operations in the agentic AI era.

During the event, participants heard presentations and real-world use cases that reflected the key challenges currently facing the FMCG industry, including fragmented data, complexity of distribution routes, rapidly changing consumer demands, and the role of AI and real-time data in optimizing planning, sales, distribution, and store execution.

iiG, as a Trusted Partner of Thai businesses with over 35 years of experience and a long-time Salesforce partner in Thailand with more than 12 years of collaboration, presented concepts and solutions that enable FMCG organizations to connect data from all parts of their business, leverage AI for decision-making, and enhance the accuracy of sales and field teams' work, while supporting Thai organizations at all levels in their sustainable business transformation.’

One of the event's key highlights was the presentation of Agentforce Consumer Goods Cloud, a Salesforce solution specifically designed for FMCG businesses. It connects customer data, store data, sales teams, and store operations on a single platform, enabling executives and teams to see real-time business overviews, intelligently plan sales routes and distribution, increase field team efficiency, and systematically elevate customer and partner experiences.

This seminar reflected the readiness of technology and new working approaches that will help Thailand's FMCG industry compete and grow confidently in a business world driven by data and AI.

For more information or to speak with iiG experts: 👉 https://bit.ly/TalktoOurSalesforceExpertsatiiG