CRM solutions are one of the few investments that your business can justify in this economy. Because to steer your company through these turbulent times, it's more important than ever to be on top of every lead, every opportunity, and every customer interaction. What you can’t afford is a big up-front software investment that's expensive to install and maintain.
Customer relationship management (CRM) is all about managing the relationships you have with your customers. CRM combines business processes, people, and technology to achieve this single goal: getting and keeping customers. It's an overall strategy to help you learn more about their behavior so you can develop stronger, lasting relationships that will benefit both of you. It’s very hard to run a successful business without a strong focus on CRM, as well as adding elements of social media and making the transition to a social enterprise to connect with customers in new ways.
Successful CRM involves many different areas of your company, starting with sales and extending to other customer-facing areas like marketing and customer service.
Cloud computing has the IT world abuzz. But what exactly is it? Traditional client/server CRM software is a dying breed. The CRM software market has shifted from an ownership to a rental model, freeing businesses from the hassle and expense of software purchasing, deployment, and maintenance.
Cloud computing is another way to describe the much more compelling model of delivering business software over the Internet. With the Web, you can cut costs because you only pay to use the software instead of purchasing it. A multitenant platform with a single, common infrastructure and code base that is centrally maintained makes this model possible.
With Salesforce CRM solutions and our cloud-computing model, you can mind your customers and your budget at the same time. Our business CRM products include applications for critical areas of your business like sales and customer service. There’s no need to seek individual CRM solutions for sales force automation, customer service, partner management, marketing and campaign management, etc. Salesforce.com’s CRM solutions provide everything in one neat package.
With our pay-as-you-go model, the price of success is dramatically lower. And say goodbye to complexity, too: Salesforce.com handles the heavy lifting of maintenance and upgrades.
Companies large and small in every industry are experiencing success with business CRM solutions from salesforce.com. Our CRM products work for businesses with 1 employee or 100,000.
Effective business CRM solutions must stand up to the rigorous and evolving demands of companies big and small. In salesforce.com’s 10 years, we have evolved our CRM products to include the features and functionality that today’s businesses demand.
Built-in analytics features give business users at every level relevant insight and analysis. With real-time reporting, calculations, and dashboards, you can optimize performance, decision making, and resource allocation right from your CRM solution.
The AppExchange is your one-stop marketplace for add-on CRM solutions and other software-as-a-service applications. The AppExchange makes it easy to find, sample, and select from hundreds of apps for your business, all preintegrated with Salesforce CRM solutions.
These and hundreds of additional features and capabilities combine to make Salesforce CRM solutions the most complete business CRM applications in the industry.
Because Salesforce CRM is as easy to use as popular consumer Web sites like Amazon.com, your employees will actually log in use it. And that means that Salesforce CRM solutions will be a more effective tool for your business.